In today’s competitive short-term rental market, design is more than just aesthetics—it’s a powerful marketing tool. Great photos drive clicks, but smart design is what turns browsers into bookings and guests into glowing reviews. Whether you’re renting out a beachfront villa or a cozy city apartment, a few intentional upgrades can make a big difference.
Here are practical design tips proven to increase bookings for holiday rentals.
1. Think “Photo First” Design
Guests shop with their eyes. If your space doesn’t pop in photos, you’re losing bookings—no matter how nice it feels in person.
Tips:
- Use light, neutral tones to make rooms look larger and brighter
- Add a bold feature wall or colourful pillows to create visual contrast
- Choose furnishings that frame well in wide shots (e.g., clean lines, statement décor)
2. Prioritise the Bedroom Setup
Guests care most about the bed—it’s where they relax and recharge. A hotel-level sleep experience can set your property apart.
Tips:
- Invest in a quality mattress and blackout curtains
- Use crisp white sheets and plenty of pillows for a 5-star feel
- Add soft lighting and bedside charging ports for function and ambiance
3. Create a Kitchen That Feels Like Home
Even if guests don’t plan to cook, they want the option. A clean, modern kitchen signals comfort, flexibility, and value.
Tips:
- Offer a full set of dishes, cookware, and utensils
- Add a coffee corner with mugs, a kettle, and quality coffee/tea
- Display open shelves or glass jars with snacks for a welcoming touch
4. Maximise Natural Light
Natural light makes everything feel cleaner, bigger, and more inviting. It also improves how your space looks in photos.
Tips:
- Avoid heavy drapes—use sheer curtains or blinds
- Add mirrors opposite windows to reflect light and expand the space
- Choose low-profile furniture that doesn’t block windows
5. Design for Comfort, Not Just Looks
Instagrammable is great—but comfort converts. Guests want to feel relaxed, and they remember when spaces are truly livable.
Tips:
- Include throw blankets, soft rugs, and cushions for warmth
- Provide practical storage (luggage racks, open wardrobes, baskets)
- Avoid over-cluttering with decor—less is more
6. Style Every Photo Spot
Guests imagine themselves in your space. Thoughtful styling makes them picture their stay—and press “book now.”
Tips:
- Add a small breakfast tray on the bed for photos
- Include greenery, books, or local touches to create story
- Use soft lighting (lamps, candles) for cozy evening shots
7. Don’t Forget Outdoor Spaces
Balconies, gardens, and patios can become highlights if designed well—even small ones. In tropical places like Phuket or Koh Samui, outdoor appeal is a booking booster.
Tips:
- Use weatherproof furniture, string lights, and plants
- Add shade options like umbrellas or sails
- Include extras like pool towels, floaties, or a hammock
8. Keep It Cohesive
A well-designed space has flow. Choose a colour palette and stick to it. Don’t mix too many styles or furniture types.
Tips:
- Use 2–3 main colours throughout the property
- Match hardware (door handles, lights) for a unified look
- Reuse patterns (like rattan, marble, or wood) to tie rooms together
Final Thoughts: Design Is Your Silent Salesperson
You don’t need to spend a fortune to create a beautiful, high-performing holiday rental. In many cases, small design upgrades can result in big gains—more bookings, higher nightly rates, better reviews, and repeat guests.
Remember: good design isn’t just decoration. It’s strategy. It speaks to your target guests and elevates the entire experience before they even arrive.
