Welcome back to Weekly Inter Property Market Insider, your trusted weekly roundup of the latest insights shaping Phuket’s real estate and property management market.
Following the positive response to our first edition, we’re diving even deeper this week into key developments — from the island’s expanding resale sector and foreign investment activity to major infrastructure updates and industry forums that are redefining the island’s property landscape.
Whether you’re a homeowner, investor, or industry professional, this update delivers a concise, data-driven view of what’s moving Phuket’s market in 2025 — curated and compiled by Inter Property Phuket.
Phuket’s Growth Continues: Tourism and Infrastructure
Phuket’s real estate growth continues to be driven by its strong tourism recovery and major infrastructure improvements. The Phuket Real Estate Market Outlook Report 2025 highlights the airport expansion and new road developments as key factors supporting rising demand in high-traffic areas such as Bang Tao, Kamala, and Patong.
With international arrivals climbing back toward pre-pandemic levels, these upgrades are creating stronger short-term rental demand and boosting the island’s reputation as one of Thailand’s most attractive lifestyle investment destinations.
Phuket’s Resale Boom and Market Shift
Phuket’s real estate landscape is evolving. While developers are launching fewer new projects — with villa launches dropping by 74% in early 2025, according to The Nation Thailand — the resale market is surging. Second-hand properties now account for over 60% of total transactions, as buyers seek better value through lower prices, established rental returns, and immediate move-in options.
However, the growth isn’t uniform across all areas. Prime zones like Cherngtalay, Bang Tao, and Kamala remain strong, but mid-range developments are facing slower absorption. As Window on Phuket notes, overdevelopment and rising prices have made buyers more selective. In response, developers are pivoting toward smaller, higher-quality projects that emphasize design, lifestyle, and professional rental management — signaling a shift from speculative volume to sustainable value.
Condos vs Villas: What’s Performing Better?
Even with shifting trends, Phuket continues to offer some of Thailand’s best property yields. Here’s how the two main property types compare:
Markert Overview
Condo Yields
Condos remain a popular, low-maintenance investment choice in key areas such as Bang Tao and Patong. They offer consistent rental demand, especially among short-term visitors, though competition among new developments is rising.
- Gross yields: 6%–8%
- Net yields: 4%–6% after costs (management, maintenance, and taxes)
- Pros: Easy to manage, steady occupancy, shared facility maintenance
- Cons: Increasing project supply may pressure rates and returns
– Condos: 4–6% net yields, low upkeep | Villas: 5–8% returns, higher care but stronger growth.
Markert Overview
Villa Yields
Villas deliver higher income potential and capital appreciation but demand more active management and upkeep. They’re ideal for owners focused on long-term returns, lifestyle flexibility, and greater control over their rental investment strategy.
- Gross yields: 7%–10%
- Net yields: 5%–8% after operational costs
- Pros: Strong appreciation potential, customizable rental strategy, premium guest appeal
- Cons: Higher maintenance and management input required
Condo vs Villa Yields — Side-by-Side Returns
Yield Comparison Table
| Metric | Condominiums | Villas |
|---|---|---|
| Typical gross yield | 6% – 8% | 7% – 10% |
| Net yield (after costs) | ~4% – 6% | ~5% – 8% |
| Entry price (prime) | THB 3 – 15 million | THB 10 – 40 million+ |
| Operating complexity | Low to medium | Medium to high |
| Ideal investor profile | Passive/investor seeking steady returns | Active owner or operator seeking upside |
Branded Residences Redefining Phuket’s Property Market
Branded residences — properties managed under renowned hotel brands — are reshaping Phuket’s property landscape in 2025. Backed by strong hospitality partnerships and consistent rental performance, these developments are elevating investor confidence and setting new benchmarks for quality and service. According to Siam Real Estate, the segment continues to attract lifestyle buyers and long-term investors who value trusted management, turnkey ownership, and steady rental returns — all of which are contributing to Phuket’s evolution into a professionally managed, globally recognized property hub.
Branded Residences Premium
Sell for up to 28% higher than standard condos due to hotel-grade management and global brand value.
Turnkey Investment Appeal
Offers professional rental programs and hassle-free ownership, attracting long-term international investors.
Market
Evolution 2025
Driving Phuket’s shift toward sustainable growth and professional property management standards.
As this segment expands, it’s also redefining expectations across Phuket’s property management industry. Developers are prioritizing sustainable growth and quality service over volume, while operators are focusing on transparency, asset care, and rental performance. The upcoming Phuket Real Estate Forum 2025 by C9 Hotelworks will further explore these themes — highlighting how branded residences are shaping a more mature, service-driven, and globally competitive property market for the years ahead.
Investor caution
Investor Takeaways
- Conservative investors: Condos remain a reliable low-maintenance option with consistent 6%–8% yields.
- Hands-on investors: Villas deliver higher potential returns (up to 10%) and appreciation upside but require operational oversight.
- Value seekers: The resale market currently offers the best balance between entry price and yield.
- Strategic investors: Branded residences in premium sub-markets are poised for long-term resilience and global buyer appeal.
