Welcome to our weekly market insights from Inter Property, where we share the latest updates shaping property management, real estate, and tourism across Phuket and Koh Samui.
This week, we begin by addressing regional news that has raised questions for some property owners and travelers — and why it does not impact Phuket or Koh Samui — before exploring why Phuket villas are now considered among the world’s most desirable second homes, and how the island’s “Golden Mile” continues to lead luxury demand.
Why Phuket and Koh Samui remain unaffected
Thai–Cambodian Border Situation
In recent days, international media has referenced political and security developments along the Thai–Cambodian border. While such headlines naturally attract attention, it’s important to separate regional context from local reality.
The situation is limited to specific border areas, located far from Thailand’s major tourism and lifestyle destinations. Phuket and Koh Samui are geographically distant from these regions and remain completely unaffected.
On the ground, conditions are clear and stable:
- Airports, ferry services, and major transport links are operating as normal, with flights and connections running on their regular schedules and no reported delays.
- Tourism services remain fully operational, including hotels, resorts, and private villas, all continuing to welcome guests without any disruption.
- Daily life on both islands continues as usual, with businesses open, activities running normally, and residents going about their everyday routines.
International headlines can naturally raise questions when planning a trip. On the ground, however, Phuket and Koh Samui continue to offer a calm, safe, and well-managed environment, allowing visitors to enjoy the same high-quality experience the islands are known for.
This period also highlights the importance of stability, clear communication, and professional oversight. While short-term sentiment may fluctuate, consistent standards and professional oversight play a key role in maintaining stability, ensuring smooth operations and continued confidence for property owners.
Phuket Villas: Among the World’s Most Desired Second Homes
Against this backdrop of stability, Phuket’s property market has continued its steady and confident evolution. What was once seen largely as a holiday-home destination has matured into a fully established lifestyle and second-home market, attracting buyers who are looking beyond short breaks toward long-term quality of life.
Luxury villas in Phuket are increasingly being purchased not only for occasional stays, but as versatile residences that support a wide range of living needs. These properties now serve as seasonal homes for international owners, long-stay family residences, and lifestyle investments that balance personal enjoyment with reliable rental income. This flexibility has become a defining feature of Phuket’s villa market.
Today’s international buyers are placing greater emphasis on space, privacy, comfort, and everyday liveability — areas where private villas naturally excel. Generous layouts, private outdoor areas, and the ability to enjoy a sense of home rather than a hotel experience have become key decision-drivers.
When combined with Phuket’s high-quality healthcare, international schools, well-developed dining scene, modern infrastructure, and global connectivity, the island offers a lifestyle balance that few destinations worldwide can rival. These factors continue to strengthen buyer confidence and support sustained demand.
Luxury villas are increasingly chosen for long-term living, lifestyle use, and balanced rental income.
As a result, villas are no longer viewed simply as accommodation for holidays. They are increasingly seen as places to live well — whether for several months each year or as a longer-term base — reflecting a deeper, more lifestyle-led relationship between owners and the island.
The Golden Mile: Where Demand Is Most Concentrated
This lifestyle-led shift is most clearly reflected along Phuket’s Golden Mile, centred around Bang Tao, Cherng Talay, and Layan — an area that has become the island’s most sought-after residential corridor.
These neighbourhoods now form Phuket’s luxury living heart, attracting both buyers and guests who prioritise quality of life alongside long-term value.
Coastal Living & Natural Setting
Close to beaches and green spaces, offering relaxed island living with privacy and space.
Lifestyle Amenities Within Reach
Easy access to international dining, wellness, beach clubs, and everyday leisure facilities.
Villas Designed for Long-Term Living
Comfort-focused homes suited for extended stays while maintaining rental appeal.
Today, the Golden Mile represents more than just a premium address. It reflects a shift in how property is used in Phuket — with homes increasingly occupied for longer periods, yet continuing to perform strongly as rental assets when professionally managed.
For property owners, this creates a rare balance: capital stability supported by lifestyle demand, alongside consistent rental potential driven by one of Phuket’s most desirable locations.
Recent regional news may cause concern for some travelers. However, daily life in Phuket and Koh Samui continues as normal. Tourism services, transport links, and property operations are running smoothly. Both islands remain well organised and continue to welcome visitors and property owners.
For property owners
Phuket and Koh Samui remain strong property markets. Demand continues, especially for well-located villas that offer comfort and good service. While some travelers may delay plans due to news headlines, professionally managed properties continue to perform better.
At Inter Property, we actively manage these situations. We monitor bookings closely, adjust pricing and marketing when needed, and communicate clearly with guests. Our goal is to protect your property value, keep occupancy stable, and support long-term returns, even during uncertain periods.
For travelers
Phuket and Koh Samui continue to offer a safe and welcoming environment. Villas provide privacy, space, and modern comfort, surrounded by nature. Guests can still enjoy relaxed holidays and longer stays with confidence.
Sources
- Luxury Travel Magazine – Why Phuket’s Luxury Villas Are Becoming the World’s Most Desired Second Homes
- Economic Times – Thailand Confirms Security Measures Are in Place Along the Borders
- The Nation Thailand – Property Business News
- Travel and Tour World – Thailand Reaffirms Its Status as a Top Travel Destination
