The Thai island property market continues to capture global attention in 2025, with Phuket and Koh Samui standing out as the most dynamic destinations for investors, holiday-home buyers, and lifestyle seekers. Fueled by robust tourism recovery, rising foreign demand, and expanding luxury offerings, both islands are experiencing record transaction volumes and strong rental yields. Yet, challenges such as infrastructure strain, regulatory tightening, and oversupply in certain segments underscore the importance of careful market navigation.
This weekly update brings together the latest insights, property highlights, and risks to watch — helping you stay ahead in Thailand’s fast-moving real estate landscape.
Markert Overview
Phuket Market Snapshot
Phuket’s real estate market is thriving in 2025, with sales in H1 projected above THB 45 billion, nearly 60% led by foreign buyers. Condos in Bang Tao now begin at USD 308,000 (≈ THB 11–12M), with yields reaching up to 9% annually (Tranio).
Villas in prime districts average THB 70,000/m², while ultra-luxury homes exceed THB 200M. Rental yields remain strong at 7–10%, backed by 70–85% occupancy (Reloc8 Phuket). Analysts expect 8–10% annual price growth if supply and tourism stay stable.
Yet, pressure on infrastructure is intensifying. Phuket now produces over 1,000 tonnes of waste daily, stressing local systems and reputation (Reuters). Transactions remain cash-heavy, with foreign condo ownership capped at 49% and villas often sold via 30-year leasehold cycles.
Markert Overview
Koh Samui Investment Outlook
Koh Samui’s property market is valued at THB 30.3 billion (USD 822 million), with villa rental supply up 34% year-on-year in 2024 (Asia Property Awards). Condos start at THB 3.5 million, while villas remain 20–30% cheaper than Phuket, ranging from THB 10–15 million for garden villas to higher premiums for sea-view properties (Charles Del).
Rental yields average 6–12%, supported by tourism growth and new infrastructure, though nominee company structures face tighter regulation (Realting). The island also benefits from cultural visibility, with a villa featured in The White Lotus renting at USD 2,100 per night (NY Post).
Notable Properties on the Market
Featured Property Deals
Bang Tao Condo
USD 308K, beachside location with rental yields up to 9%
Cherng Talay Villa
THB 70,000/m², strong buyer interest for sea-view homes.
Koh Samui Garden Villa
THB 10–15M, strong value proposition compared with Phuket villas.
Koh Samui Condo
Entry-level units from THB 3.5M, attractive market entry point.
Company News & Initiatives
Inter Property Phuket Updates
We are expanding with 10 new listings across Cherng Talay, Bang Tao, and Kamala. Guest relations is launching a “Stay Longer” campaign — including late check-outs, utility discounts, and welcome gifts — aimed at boosting repeat stays.
Our preventive maintenance program has been tightened to cut guest complaints and enhance online reviews. For villa owners, we are rolling out monthly performance and maintenance reports for greater transparency.
Finally, our new lead-generation strategy will combine property tours with lifestyle experiences (culinary, wellness, excursions), offering prospects a deeper feel for Phuket living.
Investor caution
Key Risks to Watch
- Oversupply risk in non-premium condo zones.
- Infrastructure pressure from waste, traffic, and water shortages (Reuters).
- Legal tightening on nominee ownership and leasehold renewals.
- External shocks: global travel slowdowns or currency swings could dampen demand.
- Guest experience: in today’s digital-first market, reviews directly impact profitability.
Next week’s highlights
Coming Next Week
📌Condo vs Villa Yields — Side-by-Side Returns:
Which delivers stronger returns in 2025? We’ll compare real yield data from Phuket and Koh Samui to reveal where investors are winning big.
📌Inter Property Case Study — From Purchase to Profit
Go behind the scenes of a real Inter Property deal, tracking the full journey from acquisition and renovation to impressive rental performance.
📌Hidden Gem — The Undervalued Villa to Watch
Next week we’ll highlight a standout villa opportunity with serious growth potential — location, pricing, and what makes it special.
📌Regulatory Watch — What’s Changing in Thai Property
Stay ahead with a quick update on ownership, tax, and leasehold laws that could shape your next investment decision.
