Phuket’s property market continues to show strong momentum in the holiday-home and lifestyle segment, with most buyers focusing on condos and villas ideal for short stays or long-term living. According to a new annual report, around 10,000 properties were sold this year, driven by a mix of tourists, long-stay residents, and international investors.
Over the past two decades, land prices have surged in key coastal zones such as Rawai, Bang Tao, and Mai Khao, with premium destinations like Patong, Surin, and Karon now commanding some of the island’s highest values. This sustained demand highlights how holiday-focused properties are shaping Phuket’s broader growth, pushing land values and investor interest to new highs.
Luxury Market Momentum
The luxury segment continues to strengthen, supported by projects like the new phase of Garrya Phuket Residences in Laguna Phuket. These branded beachfront homes—complete with rooftop pools, ocean views, and wellness-driven amenities—are specifically designed for high-net-worth buyers seeking long-term quality and elevated lifestyle experiences.
Such developments are raising expectations across the island, influencing design trends, service standards, and overall project positioning. As this model becomes more common, the direction of Phuket’s high-end real estate market becomes increasingly clear.
These rising expectations are shaping several clear trends in how buyers choose new properties.
Strong Demand
Interest in branded and luxury residences continues to rise, driven by buyers who prioritise quality, design, and long-term lifestyle value.
Premium Expectations
Modern buyers expect high-end amenities and dependable service, shaping how developers design and deliver new projects.
Wellness Living
Wellness-focused features—such as spa facilities, fitness spaces, and nature-inspired design—are becoming essential rather than optional.
Lifestyle Over Holiday Use
Properties that offer year-round lifestyle value now outperform those built only for seasonal holiday stays.
PHUKET’S LEADING CONDO LOCATIONS
The condo market for international buyers showed a mixed performance in the first half of 2025. While global sentiment softened and overall residential transfers fell year-on-year, coastal zones with strong tourism appeal remained popular and resilient.
Data from the Bangkok Post highlights the top five locations where foreigners purchased the most condos in H1 2025.
Bang Tao–Surin and Karon–Kata stand out as the strongest performers, driven by consistent interest from Russian, Chinese, and various European buyers. These areas continue to offer strong rental returns, beach access, and established lifestyle conveniences.
In contrast, zones like Rawai, Chalong–Vichit, and Nai Yang–Nai Ton displayed varied activity depending on nationality. This shift suggests that buyers are becoming more selective rather than leaving the market altogether. Prime coastal areas remain top choices, especially developments offering high lifestyle value and reliable rental potential.
This evolving landscape highlights a clearer divide between Phuket’s most resilient coastal hotspots and locations where demand now varies by buyer demographic. As preferences shift toward lifestyle-driven investments, the market increasingly rewards projects that deliver strong rental appeal, modern amenities, and long-term livability.
The following highlights showcase how Phuket’s leading developments continue to set the standard for design, value, and lifestyle performance across the island.
Luxury Spotlight
Phuket’s top new projects blend modern design with premium coastal living, showcasing the island’s continued rise in high-end luxury real estate.
Market Trends
Foreign buyers remain focused on prime coastal areas with strong rental demand, revealing where real value, stability, and momentum remain.
Buyer Choices
Lifestyle quality and wellness features now guide most purchase decisions, shaping how new developments are carefully planned across Phuket.
Foreign Buyers Keep the Luxury Market Strong
International demand continues to anchor Phuket’s luxury property sector. Buyers from Russia, China, Europe, the US, and Australia remain highly active, with condos favored for their straightforward ownership structure and villas typically secured through long-term leasehold.
Popular luxury destinations—Kamala, Surin, Bang Tao, and Layan—benefit from sea views, strong amenities, and excellent rental performance. As beachfront land becomes increasingly limited, developers have started expanding inland to Thalang, where modern, lifestyle-driven developments offer larger spaces and better value.
Final Insight: Success Through Strategic Partnership
The message from 2025 is definitive: Phuket’s property landscape has entered a new phase of qualitative maturity. Moving forward, sustained success will be defined not by chasing quick speculative gains, but by strategic positioning. The premium sector—specifically, branded residences and professionally managed villas—offers the highest barriers against market volatility, delivering both the lifestyle appeal and the stable, long-term yields modern investors demand.
The era of impulsive buying is over. Success now belongs to the informed, the selective, and the professionally partnered. As infrastructure investment and tourism recovery continue to underpin the island’s potential, ensure your portfolio is built on clarity, verified performance, and expert insight. Don’t simply observe the evolution of the market—position yourself at its forefront.
